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Strategic Product Marketing Manager

Swiftly
Full-time
Remote
United States
$139,000 - $206,000 USD yearly

Swiftly - Strategic Product Marketing Manager

About Swiftly: Swiftly is the leading transit data platform helping cities move more efficiently. Over 180 transit agencies in 11 countries – including LA Metro, MARTA, SEPTA, and MBTA – rely on Swiftly to improve on-time performance by up to 40% and increase passenger information accuracy by up to 50%. We provide real-time passenger information, day-to-day operations management, and service performance improvement tools.

Role Overview: You will shape how Swiftly positions its platform in the market and help customers understand the value of our products. This role is critical to Swiftly's growth - leading go-to-market strategy for new and existing products, collaborating closely with Product, Sales, Customer Success, and Marketing, and developing compelling narratives that tie Swiftly's innovation to real-world outcomes transit agencies care about.

Location: Remote position (US, Ontario, and British Columbia, Canada)

Key Responsibilities:

  • Own strategic positioning and messaging for Swiftly's Transit Data Platform grounded in deep understanding of customers, competitors, and market dynamics
  • Lead go-to-market planning and execution for new product and partner launches, collaborating cross-functionally to drive outcomes like sales pipeline, increased win rates, and product adoption
  • Create enablement content, product collateral, and customer-facing assets that drive product adoption and sales success
  • Serve as strategic advisor and consultant to Product and Revenue leadership on market problems, marketing insights, competitive intelligence, customer feedback, and growth opportunities
  • Shape thought leadership narratives that elevate Swiftly's voice in the industry and align with broader brand strategy
  • Measure success for product launches and overall product adoption
  • Turn complex product capabilities into crisp, clear messaging through strong storytelling and writing skills

Qualifications:

  • 8-10+ years of experience in product marketing, go-to-market strategy, or consulting in B2B SaaS or selling to government agencies
  • Proven track record of owning and launching products, crafting compelling positioning, and building successful go-to-market strategies
  • Strong storytelling and writing skills with ability to translate complex product capabilities into clear messaging
  • Highly cross-functional and collaborative, thrives in energetic, iterative environment
  • Analytical and customer-centric mindset with focus on qualitative and quantitative inputs to guide decisions
  • Passion for public transit and mission-driven work
  • Experience marketing to public sector or government customers (preferred)
  • Familiarity with transit, mobility, or transportation-related industries (preferred)

Compensation & Benefits: $139,000 - $206,000 base salary + stock options Medical, dental, and vision insurance, 401(k) with employer match, FSA, home office setup reimbursement, monthly cell/internet reimbursement, monthly "Be Well" stipend, flexible PTO with recommended minimum, 16 paid holidays, and 8 fully paid weeks of parental leave. Note: Cannot provide visa sponsorship at this time.