SimpliGov - Product Marketing Manager
About SimpliGov:
SimpliGov provides a comprehensive government forms and workflow automation platform designed to help agencies streamline processes, reduce paper-based systems, and improve constituent services across 100+ government agencies.
Role Overview:
We are seeking an experienced Product Marketing Manager to lead our product positioning, messaging, and go-to-market strategy. The ideal candidate will develop compelling narratives that demonstrate the value of our workflow automation platform to government decision-makers.
Location:
Remote
Key Responsibilities:
- Develop and refine product positioning and messaging across multiple channels
- Lead product launches and go-to-market strategies
- Create sales enablement materials and customer-facing content
- Conduct market research and competitive analysis
- Support sales and customer success teams with strategic content
- Implement AI-powered tools to enhance marketing and sales processes
Qualifications:
- 2-3+ years of experience in SaaS B2B or B2G product marketing
- Proven ability to create compelling positioning for complex technical products
- Experience working across product, marketing, and sales teams
- Hands-on experience with AI content generation and market research tools
- Strong project management and cross-functional communication skills
- Ability to translate product capabilities into clear value propositions
Compensation & Benefits:
Salary Range: Starting at $110,000
Benefits include:
- Competitive bonus structure
- Comprehensive benefits package