Via - Senior Growth Analyst
About Via:
Via builds technology solutions that modernize public transportation systems, providing software and operational expertise to transit agencies and government organizations globally.
Role Overview:
Analyze rider data and marketing programs to improve transportation access and engagement across diverse transit communities. Work directly with transit agency customers to develop scalable programs that increase ridership and community engagement.
Location:
New York City
Key Responsibilities:
- Conduct analyses to identify improvement opportunities across rider lifecycle including signup conversion and retention
- Execute quantitative and qualitative research studies including surveys, usability testing, and focus groups
- Develop marketing program experimentation strategies and reporting frameworks
- Collaborate with customer-facing teams to launch and optimize marketing research programs
- Test new rider growth initiatives and scale successful programs to similar markets
- Build dashboards and create replicable processes for organizational efficiency
Qualifications:
- Experience in growth marketing with focus on public transit or government services
- Strong analytical skills with advanced proficiency in Excel and SQL
- Data-driven problem-solving approach with ability to work with diverse datasets
- Excellent written and verbal communication skills adaptable to different audiences
- Independent and organized with ability to manage high levels of responsibility
- Python and data science experience preferred
- Experience with user acquisition channels and analytics platforms preferred
Compensation & Benefits:
$85,000-$110,000 annually
Comprehensive benefits including medical plans and 401K matching