Segment Marketing Manager

Granicus - Segment Marketing Manager

About Granicus: Granicus is a GovTech company serving 5,500 federal, state, and local government agencies with digital solutions for communications, website design, meeting management, and records management. Over 25 years, we've built an unmatched network of 300+ million citizen subscribers across the U.S., U.K., Australia, New Zealand, and Canada.

Role Overview: You will lead the strategy, execution, and optimization of integrated marketing campaigns for education and special district markets. This role involves owning marketing strategy including campaigns, events, media partnerships, and budget management while collaborating with sales, business development, and customer success teams.

Location: Remote-first position (U.S.-based)

Key Responsibilities:

• Own creation, execution, and optimization of multi-channel marketing strategies for education and special district markets
• Develop and lead targeted programs across events, digital, and media partnerships to generate pipeline and bookings
• Collaborate with sales, business development, customer success, and internal marketing teams
• Serve as primary contact for media partners, managing relationships and negotiating terms
• Provide guidance and mentorship to shared marketing specialist
• Oversee account-based marketing (ABM) strategies for priority accounts
• Assess market trends, customer needs, and competitive landscape to refine strategies
• Report program performance metrics focusing on marketing contribution and ROI

Qualifications:

• 5+ years of marketing experience
• Public sector marketing or government services experience highly preferred
• Proven history of leading successful marketing campaigns that drive pipeline and revenue growth
• Strong knowledge of marketing tools (Marketo, Google Analytics, Salesforce)
• Experience managing media partner relationships and budget allocation
• Exceptional written and verbal communication skills
• Strong project management and organizational skills with ability to manage multiple initiatives
• Collaborative mindset with ability to lead cross-functional teams
• Ability to travel as necessary

Compensation & Benefits: $70,000 - $90,000 base salary (excludes bonus/commission) Flexible time off, medical insurance (100% paid option available), dental and vision, 401(k) with match, paid parental leave, and comprehensive disability/life insurance coverage.